I was watching the new Knight Rider film and noticed a Nokia N95 in the hands of a bad guy. You can see it yourself, if you want, It's in Chapter 3, I think. I like how NBC offers the whole thing online with about half the commercial time that the broadcast TV showed.
In any event - I realized just how cold maemo and the tablets feel to the regular consumer. While the "welcome to" flash animation helps and the tableteer site is nice, it doesn't help people BEFORE they buy the N800/N810. What the tablets could use for marketing is some high-profile "real world" applications. Put it in the hands of people who aren't geeks but who have some real world reach.
After all - What good is the pocketable power of the Internet when no one knows it's there?
Ideas, anyone?
4 comments:
Mass-appeal is a hard one to get right. My wife (who probably has a higher IQ than me) is usually the first one to hear about what I'm doing with my n800 and she still doesn't get it. She keeps asking me "why don't you just use a computer?"
Personally I think the mass-appeal app for the n-series is to finally get wi-max and be able to get a reliable stream on the go to your main PC's music collection and/or rhapsody. If my dad could listen to rhapsody while he's in the car, I'm sure I'd get a convert.
I was totally mad about getting and testing out the n800 and after i got it, i wanted to test out all these hundreds of tools out there.
And that was exactly the point where my dream turned into a nightmare.
Well not realy, because i do know a bit about geekness, but just like you said: an ordinary person would - at the moment - not choose the n800 because of the software repository. Not that there are not many programs, but because often you are confrontated with things like "packages missing".
In my opinion, these alerts are just like the mac-bomb or the pc blue screen of death.
So to give one answer to your "marketing" solutions: installing software should be way much easier then it is by now - i think.
WiMAX and geo-tagging alone will bring an Avalanche of 'real' meaning to everyone seeking social placement/context in the World we're living in - all the possibilites of 'connection' and 'sharing' can't even be imagined, yet.
With the Tablets, Nokia, to their great good honor, hasn't been 'over-selling' the products to us in order to push sales - they've been very straightforward with all of us about the developing nature of the product line. Those of us lucky enough to have seen the potential in the Tablets, like ThoughtFix, ITT and others, have thoroughly enjoyed our "Watson, I need you!" moments in these early days of global socialization. Playing with onboard video cameras, following application development (Canola is a terrific success story of socially aware product development!) and balancing OS memory/system tuning has effectively made all of us participant members in the building of the platform most likely, imvho, to be widely successful as a handheld cyber-resource in the always on/always connected world.
Up to now, this has been about tinkering with possibilities, which Nokia has allowed all of us to participate creatively in - huzza! huzza! - testing the possibilities, while building towards a sustainable reality...
It's been fun, but it's about to get a whole lot better - the WiMAX Tablet is going to catch the building wave of A Socially Aware Global Community of Connected People.
One of the best things Nokia could do is use this video as a commercial for their tablets:
http://uk.youtube.com/watch?v=ffmC0gH53qg
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