Friday, August 29, 2008

XOHM WiMAX to feed GPS data to back-end apps

Apparently, Sprint has more planned for XOHM than just WiMAX internet access. They're working with partners to send location-specific data to XOHM customers through the WiMAX network. This includes Google, uLocate, and NAVTEQ.

Thanks to cashless in InternetTabletTalk forums for sharing the Mobile Tech Today article. Here's a quote from that article:

John Polivka, spokesperson at Sprint, explained the difference between the XOHM user experience and using the Internet. "With Internet access you could go to each vendor now as a separate interaction; but with XOHM, the services are aggregated into a service package that correlates them due to the intelligence in the network; for example, plotting friend locations on a map, identifying a restaurant or entertainment venue from local search, and sharing plans to convene with the benefit of weather, traffic or ticket-purchase convenience."
On one hand, this could be a boon to a specific user and partner set. On the other hand, it would have to be implemented just right or else face backlash in reliability, privacy, and usefulness. It also needs to be translated from "marketing jibber-jabber" to real application demonstrations before the high-tech population can overcome the current cynicism with wireless providers.

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